OUR STORY
Sturdy Off was born out of a passion for dance and a desire to give young performers the platform they need to shine. Recognizing the power of social media to shape trends and connect communities, Sturdy Off is more than just a dance platform—it’s a movement. With a focus on elevating young dancers, Sturdy Off creates an inclusive space where talent meets opportunity, allowing performers to express their creativity, build confidence, and showcase their skills to a global audience.
FOUNDERS
In 2022, Jordan and Jimmy joined forces to create Sturdy Off, a dance platform designed to elevate young performers by showcasing their talents through engaging social media content. Their vision was to provide a space where creativity, movement, and community could come together to inspire the next generation of dancers.
VISION
Sturdy Off is set to take its platform to the next level by expanding its content to feature a wider range of street dance styles, with the goal of reaching an even broader audience. As of September 2024, Sturdy Off embarks on an exciting joint venture with JD Sports. The sportswear retailer has provided a dedicated studio space in Finsbury Park, North London, where Sturdy Off will conduct rehearsals and create dance content, not only for JD Sports but also for other clients. This partnership marks a significant step in Sturdy Off’s growth as they continue to fuse dance, creativity, and brand collaborations to engage audiences worldwide.
